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Completed Model

Completed Model

Dewalt Tool Style

Dewalt Tool Style

"Eurostyle"

"Eurostyle"

Freeform/Organic Style

Freeform/Organic Style

Dewalt Tool Style v.2

Dewalt Tool Style v.2

Sequential Style

Sequential Style

Exciting/Extreme

Exciting/Extreme

Vintage Cadillac Style

Vintage Cadillac Style

Flexible LED Screen Sketch

Flexible LED Screen Sketch

Paper Model v.1

Paper Model v.1

Paper Model v.2

Paper Model v.2

A "step back" from the v.1. Was supposed to look more angular, but in user testing it was almost universally preferred amongst all other options.

Paper Model v.3

Paper Model v.3

A "huge leap" from the v.1 model this was supposed to look 1950's space age. However, it was universally disliked, as well as users found it unclear which was the lens end and where the viewfinder might be.

Final Sketch

Final Sketch

Polaroid Final Illustration

Polaroid Final Illustration

Front of 3D Model

Front of 3D Model

"Selfie Screen" in up position.

Back of 3D Model

Back of 3D Model

"Selfie Screen" in down position.

3D Printed Parts

3D Printed Parts

The model was printed in 4 parts. The top & bottom of the bigger components were laboriously sanded flat so they would adhere.

Model Coming Together

Model Coming Together

A piece of styrene was laser cut and sandwiched between the two parts to give the parts a foundation to adhere to.

Prepping For Paint

Prepping For Paint

Finishing!

Finishing!

Lense housing and the "Selfie Screen"

Lens

Lens

Clear acrylic turned on a lathe

Lens Complete

Lens Complete

So shiny!

{ POLAROID REDESIGN }

 

Polaroid cameras went the way of the dinosaurs with the advent of digital photography. I decided to redesign one into a marketable product by taking it through many stages of design and revision. This proved quite challenging as part of what makes a Polaroid camera recognizable is the instant photo it spits out. But how to retain that functionality in the digital age?

 

My idea was to give the camera a vintage Cadillac aesthetic but with all the bells and whistles of modern digital cameras. The real twist was in the Polaroid "film." A flexible LED screen and data drive would exactly emulate the single exposure Polaroid film in appearance. However the data drive would hold up to fifty digital images and allow the user to browse through the images with discreet tactile buttons on the data drive. The drives would be inexpensive enough that they could be given away to friends and family, loaded with photos you have taken on the camera. They would interface with the Camera and computers via micro-USB.

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